Family owned hospitality business, the Ghanem Group (Byblos – Melbourne and Brisbane, Blackbird Bar and Grill, Blackbird Private Dining and Events) is expanding Lord of the Wings with a new location at Indooroopilly Shopping Centre, opening softly to the public tonight ahead of what will be a busy weekend ahead.
Following the success of its first location at Westfield Carindale 18 months ago, the original concept has evolved into a sports bar/family diner concept focusing on a relaxed dining menu featuring North American cuisine + bar service and sports.
“We wanted to give the concept time to settle and ensure we had the right systems and processes in place prior to rolling out the second one,” says Co-Managing Director Adonis Ghanem.
“Having tested the concept at Carindale, we now understand how Lord of the Wings performs in a shopping centre environment. We’ve been careful to get it right to ensure sustainability of the brand, whether it’s our sports diner or original food court concept.”
Located at the Station Road dining precinct near the Pig ‘N’ Whistle, the new premises will be 220sqm. There will be a heavier focus on sports, a large beer garden, street frontage, central bar and a generous section for private functions, with the space hosting 200 sit down, or 300 stand up for big events.
“We are creating a fun, family friendly setting that is going to appeal to a broad audience; whether it’s someone with young children, uni students or sports fans, there is something for everyone at Lord of the Wings Indooroopilly,“ says Adonis Ghanem.
Set to launch a few weeks after opening, guests will be able to order directly from their table through an iPad. The technology allows for customers to directly communicate with the kitchen and bar, providing even speedier service. In recent years, this smart tech has seen vast growth in the hospitality sector with development of clever app and table ordering systems; a system which Lord of the Wings is embracing with open arms.
The menu has been influenced by group executive chef Jake Nicholson who has also had a hand at setting up the kitchen and its processes. With Buffalo wings still the specialty for the food menu, the drinks menu has expanded to suit the sports diner concept with new beer towers, alcoholic slushies, adult milkshakes and corona-ritas (upside down Corona in a margarita).
Managing Director Nehme Ghanem says “The focus on the modern customer experience is something we have really thought about and using technology and reaching customers through apps and other methods, is another way we can strengthen our brand. Also, the quality in terms of the food, concept and execution synonymous with the Ghanem Group will be evident and it’s really exciting for our team to be able to bring their experience to this project.”
“All of the chicken is delivered daily, the beef is Angus and it’s all cooked fresh. So even though it’s a diner, it’s high quality and that’s something that we’re quite proud of. We’ve never sacrificed the quality of our food offering. To be able to take something like Lord of the Wings to the next level, will be a great way to continue with the brand in 2017 and beyond,” continued Nehme.
With heavy hitters like Neil Perry making waves in the fast casual market with Burger Project among others, the Ghanem Group sees the fast casual niche as a happy hunting ground for further growth. Bringing a level of experience to the brand will also be critical to the ongoing success of the concept.
The family friendly sports diner will broadcast a strong calendar of Australian and international sports on their big screens including American football, NRL, rugby, cricket, basketball and more.
Soon after launching, Lord of the Wings will host a free wings event in July to coincide with international wings day at both of its locations in Brisbane; an event that will include local sporting icons and teams.
Late 2017 to 2018 sees opportunities for further expansion of the brand.
Lord of the Wings is open 7 days a week from 11am til late.